Marketing
Digital Marketing (digital marketer) — the specialist responsible for acquiring and converting an audience through digital channels: performance advertising, SEO, content, email, social, analytics. Methodologies — AARRR (Pirate Metrics), RACE framework, attribution modelling, A/B tests, content-marketing funnel (TOFU/MOFU/BOFU). According to Zorky CRM, 22924 active openings are open for Marketing specialists with a median of not published. 28% remote.
Remote / Hybrid / Office
28% of Marketing jobs are full-remote. Performance Marketing, SEO, Email run entirely through web consoles — ideal for remote. Local banks more often require hybrid.
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Demand and observed supply
Over recent weeks the Marketing direction has produced a steady flow of new openings — a niche segment within IT, but with steady demand. Fluctuations are normal.
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Demand geography
The leader by Marketing job count is US (7586 positions), followed by the major IT hubs of CIS and Eastern Europe. The Russian market is strong thanks to banks and marketplaces.
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Used together with
Methodologies — AARRR, RACE, attribution, A/B tests.
A Senior should own 5-7 tools confidently.
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Demand by grade
The strongest pay jump is the PPC/SEO Specialist → Growth Marketer transition (by picking up the full funnel and unit economics).
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Employers
The companies hiring Marketing most actively right now are large banks, marketplaces, product teams and international SaaS. Only those with 3+ open Marketing positions are shown.
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Where Zorky sees this market
Marketing jobs surface across most major sources: web parsers (HH, Habr Career, Djinni, DOU, NoFluffJobs, JustJoin.it, Wellfound) provide the bulk of the volume. Telegram channels add US remote Growth Marketer + Performance jobs at crypto/SaaS startups.
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Recent openings
Latest open Marketing jobs — the most recent 10 positions with adequate description quality. The full list is available in our CRM or via the "see all" link below.
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Adjacent markets
Marketing in IT is a niche role by job volume in our sources (we focus on IT openings), but a consistently high-paying non-engineering specialisation. Click any direction's bar for a detailed comparison.
The chart will appear once enough observations accumulate for this breakdown.
Some breakdowns for this specialization are not published yet: there is not enough data. A missing section does not mean zero.
Data as of 2026-10-21
Frequently asked questions
The most common questions about the Marketing market: pay by level, tools (Google Ads / GA4 / Ahrefs / HubSpot), methodologies (AARRR / attribution / A-B), Growth vs Performance vs Content vs SEO, remote, how to start, Senior skills. Answers recompute automatically from current data.
What tools does a digital marketer use?
The stack depends on the specialisation. SEO: Ahrefs, Semrush, SimilarWeb, Screaming Frog, Google Search Console. Email: Mailchimp, SendPulse, Unisender, Sendgrid, HubSpot Marketing Hub. Content + CMS: Tilda, Webflow, WordPress, Notion. CRM: HubSpot, Salesforce, AmoCRM, Bitrix24. Social: Hootsuite, Buffer, Later, SMMplanner. A/B tests: Optimizely, GrowthBook, VWO. A Senior should own 5-7 tools confidently.
What methodologies and skills does a Marketing specialist need?
Key skills are a combination of strategy and tactical execution. Funnel frameworks: AARRR (Pirate Metrics — Acquisition/Activation/Retention/Referral/Revenue, Dave McClure), RACE (Reach/Act/Convert/Engage), TOFU/MOFU/BOFU (top/middle/bottom of funnel — for content marketing). Attribution: last-click, first-click, linear, time-decay, data-driven, multi-touch attribution. A/B tests: statistical significance, sample size, holdout groups. Unit economics: CAC (Customer Acquisition Cost), LTV (Lifetime Value), ROAS (Return On Ad Spend), payback period. Content: SEO optimisation, keyword research (Ahrefs/Semrush), pillar pages + topic clusters. Email: deliverability, open rates, drip campaigns, segmentation. Soft skills: storytelling, copywriting, presenting ROI to C-level.
Can digital marketers work remotely?
Yes, Marketing is one of the most remote-friendly IT specialisations: 28% of active jobs are full-remote. Performance Marketing runs entirely through web consoles, SEO — through Ahrefs/Semrush/GSC, email — through web platforms. Analytics in GA4/Mixpanel/Amplitude — browser dashboards. Especially common at international SaaS teams — marketing there is always remote-first. Local banks and large retailers more often require hybrid for live meetings with product teams and PR. For Junior remote openings are scarce — campaign optimisation and cross-team communication are easier under mentorship.
How is Growth Marketer different from Performance and Content?
Growth Marketer — the broadest role: ownership of growth metrics (active users, retention, revenue) through experiments at every funnel stage — acquisition + activation + retention. Often works jointly with Product. Thinks in outcomes. Performance Marketing — narrow focus on paid channels. Owns the acquisition layer. Content Marketer — organic traffic through content + SEO + distribution. Owns the TOFU/MOFU funnel. Product Marketing Manager (PMM) — positioning + GTM + launch, closer to Product. By pay: Growth Marketer ≈ PMM > Performance > Content Marketer ≈ SEO Specialist. Career flow: Junior PPC/SEO/Content → Marketing Manager → Growth Marketer / PMM → Head of Marketing.
Where to start to become a digital marketer in 2026?
Marketing is one of the most accessible IT entry roles. The optimal path: pick one specialisation and go deep. SEO: master Ahrefs or Semrush, on-page optimisation, link building, optimise your own pet project. Content: start a blog on Medium/Substack/Habr, 10-20 posts over 3 months, metrics (views, shares, leads). Books: "Traction" (Gabriel Weinberg, 19 acquisition channels), "Hacking Growth" (Sean Ellis), "They Ask You Answer" (Marcus Sheridan — content marketing).
How many Marketing jobs are open across CIS and Europe?
As of the latest data refresh, the Zorky CRM sample contains 22924 active open Marketing positions across CIS and Eastern Europe. These are postings published in the last 90 days — companies actually hiring. Geography is distributed; the leaders are US, DE, GB. Data is collected from 88 job boards and 15 665 company career sites: Telegram channels (especially for US remote Growth Marketer + Performance jobs at crypto/SaaS startups), specialised job sites (HH, Habr Career, Djinni, DOU, NoFluffJobs, JustJoin.it, Wellfound), career pages of SaaS companies. Marketing is a niche segment within IT (we focus on IT openings, so the volume is small), but with steady demand from IT companies for in-house marketing teams.
Where do marketers earn more — in Russia or in Europe?
The main driver of the gap is contract currency and company type. Local Russian IT companies on rouble contracts have closed the gap to the Polish market over 2 years. Georgia (Tbilisi) — many remote relocants on international pay. English B2+ opens a ceiling 1.5-2× above the local market.
What skills does a Senior Marketing specialist need?
A Senior Marketer owns the full cycle from strategy to execution and analytics. Strategy: positioning, competitive analysis, market sizing (TAM/SAM/SOM), GTM planning, reading the P&L and unit economics (CAC, LTV, ROAS, payback period). Attribution: data-driven, multi-touch models, MMM (Marketing Mix Modeling). A/B tests: statistical significance, sample size calculation. Content strategy: pillar pages, topic clusters, editorial calendar. Email: deliverability, drip campaigns, segmentation, RFM. Soft skills: storytelling, executive presence (C-level presentations), copywriting (if PMM), mentoring juniors. English C1+.
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