Senior Frontend Engineer, Consumer Alliance

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At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide. About the Role: What's in the Box This role is part of HelloFresh’s New Ventures Tribe, where we build and scale new business models. You’ll work directly on The Pets Table, a fast-growing US-based pet-food brand that delivers personalized feeding plans to dog owners. Primary responsibility centers on enhancing active user experiences to improve customer retention. You will operate with a high degree of autonomy and fast iteration while leveraging HelloFresh’s global infrastructure. As a Senior Frontend Engineer, you will contribute to key initiatives across the customer-facing web application, working with a modern React / Next.js / TypeScript stack. You will integrate with our CMS, leverage experimentation frameworks, and utilize GenAI tools (such

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