Amazon Image Brief & Conversion Associate

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Description

Amazon images are where most listings win or lose. The main image decides whether anyone clicks. The six behind it decide whether they buy — and whether the parcel comes back. We are hiring one person to own that. Take a live listing, work out from its reviews and returns why it is not converting, and write the image brief that fixes it — a brief a remote designer can execute without a single follow-up question. This is an operational and analytical role, not a design role. You will not be making the artwork. You decide what it has to say, in what order, and you hold the returned files to that standard. The split is 75 / 25. 75% — the briefs. The conversion thinking, the ranked USPs, the seven slots, the QA of what comes back. 25% — analysis and reporting. Part of it is the work that feeds the brief: pulling the reviews, reading them properly, turning them into a persona and a pain-point list. The rest is the follow-up reporting we owe clients — sales and traffic, return reasons, and what actually moved once new images went live. You will work across markets. Mostly European and US listings, across many markets and languages, in categories you have never shopped in yourself. What you will do Image briefs and conversion thinking — 75% of the role Diagnose why a listing is not converting: what the gallery fails to answer, which objection nobody addressed, where the buyer loses confidence and leaves. Know what each slot is for. The main image earns the click. Images

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