Senior Arabic & English Copywriter

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Description

Brainlake is looking for a senior bilingual copywriter, fluent in Arabic and English, to join a 12-month remote engagement on large digital transformation programmes for leading organisations in the GCC. You will own copy across websites, digital platforms and digital communications. That means turning complex strategies, services and policies into clear, consistent and audience-appropriate content in both languages. You will work closely with strategy, UX/UI and delivery teams, and with senior client stakeholders. The work moves quickly, is structured and is held to a very high quality bar. Content has to be precise, on-brand and ready for executive review. What You'll Do Write, edit and transcreate copy in Arabic and English for websites, portals, mobile apps and other digital platforms, including UX/microcopy, landing pages, service descriptions and navigation labels Produce digital communications such as email campaigns, newsletters, announcements, social media content, push notifications and campaign messaging Make sure the Arabic content is written natively, not translated literally, so it reads naturally and stays culturally relevant while carrying the same intent and impact as the English Develop and apply tone-of-voice guidelines, bilingual style guides and terminology glossaries so messaging is consistent across all channels Work with UX/UI designers to shape content inside user journeys, wireframes and prototypes, including right-to-left (RTL) layout considerations

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