Director, Consumer Growth & Product Marketing

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Description

Hi, we're Oscar. We're hiring a Director, Consumer Growth and Product Marketing to join our Marketing Team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family. org). This leader will own consumer positioning, go-to-market strategy, and integrated marketing programs that drive awareness, acquisition, engagement, and enrollment. Partnering closely with product, technology, corporate strategy and sales teams, they will bring consumer offerings to market, optimize digital experiences, and turn consumer demand into revenue growth. The ideal candidate combines strategic leadership with hands-on expertise in product marketing, consumer acquisition, performance marketing, and analytics. They bring strong commercial judgment and a track record of translating consumer insights into differentiated messaging and measurable business results in a fast-paced healthcare or consumer marketing environment. org, spanning brand awareness

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