Regional Product Manager

Market insights

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Description

Regional Product Manager Job Summary Manage the relevant product category (in the area of Product Marketing to effectively ensure achievement of the business plans and other set targets Responsible for managing and implementing marketing activities through research analysis, strategic planning and new product launch To provide necessary marketing support to regional sales companies to ensure achievement of sales targets and other objectives Key Accountabilities Work closely with regional sales companies to achieve sales and other set targets Monitor regional Sell-in/Sell-out/Sell-Through situation to ensure healthy sales and inventory situation Monitor market activities and market share data including competitors to derive appropriate market strategies Conduct market research and translate consumer and technology trends into sound business decisions Understanding consumer needs and behavioural patterns to identify appropriate products/services for different segments, influencing overall product road map Key person responsible for new product launch, including developing appropriate product and pricing strategy, working closely with internal stakeholders on product training and implementation of effective market communication to end-users Plan relevant support activities with effective return on investment on money spent Manage product life cycle from pre-launch to end of life Develop and adapt pricing strategy based on internal and external trends Formulate appropriate Go-To-

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